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ATG launches the UK's biggest theatre membership scheme

The cast of the hit musical Buddy were today at Birmingham's New Alexandra Theatre (Mon 14th November) to officially launch the brand new ATG Theatre Card - the UKs biggest theatre membership scheme.

ATG Theatre Card is the very first UK wide Theatre Card, offering a range of benefits that customers can use in their local theatre, other ATG theatres in major cities (including ATG's West End venues) and tourist areas around the UK. ATG Theatre Card benefits include priority tickets, ticket offers (including half price on selected shows), no booking or postage fees on most shows, priority brochure mailing, fee free ticket exchange, 10% savings on pre show and interval drinks, free cloakroom and the biggest bonus is that the exclusive card is accepted at 39 venues across the UK and in the West End. Members will also have the chance to attend special events such as launch nights and Q&A's with cast and creative teams.

The ATG Theatre Card costs £30 per year and allows customers to buy up to 4 tickets per show.

Karen Cody, ATG Theatre Card Manager, said: "It is the perfect membership card to ensure customers get the seats they want, for the performance they want and at the price they want." Howard Panter, ATG Joint CEO & Creative Director, said: "The unique feature of the ATG Theatre Card is that it gives our loyal customers exclusive access to benefits and special offers across our entire portfolio of UK venues including 12 in the West End."

To celebrate the launch of the ATG Theatre Card, ATG is offering all ATG Theatre Card members a free premium upgrade for Ghost the Musical to the best seats in the house for £65 (a £35 saving) and a complementary CD of the Ghost the Musical: Original Cast Recording per booking. Offer is valid for all performances of Ghost the Musical at the Piccadilly Theatre London throughout December. Free CD offer is one per transaction and is subject to availability. For full Terms and Conditions visit www.atgtickets.com/theatrecard.

Nearing its 22nd anniversary and having already played a 24 date sell-out Spring/Summer 2011 tour, Buddy - The Buddy Holly Story arrives at the New Alexandra Theatre on 14th November for one week only.

Fifty years ago, the man who changed the face of popular music tragically died in a plane crash aged just 22. Buddy tells the story of the three years in which he became the world's top recording artist with a show that features over 20 of Buddy's greatest hits including 'Peggy Sue', 'That'll Be The Day', 'Oh Boy', 'Rave On', 'Heartbeat' and 'Raining In My Heart'.

Buddy - The Buddy Holly Story is still the hottest ticket around and a not to be missed evening of family entertainment that will have music lovers from 8 to 80 toe-tapping, hand-clapping and rocking in the aisles!

Performance Details: Buddy - The Buddy Holly Story New Alexandra Theatre 14 - 19 November 2011 Tue-Sat Eves 7.30pm, Wed & Sat Mats 2.30pm Tickets £17.50-£28.50

For tickets call the Box Office on 0844 871 3011 or book online at www.atgtickets.com/birmingham. Fees apply. For Group Bookings call 0844 871 3031.