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By Jonny Bonell Thursday 26 September 2013 Updated: 26/09 15:20
A UNIQUE harvesting scheme to reduce food waste in the Vale has been introduced by a caring Evesham business owner
Lisa Whelan, owner of JellyPickleJam Vintage Tea Shop, has launched the Community Crop Scheme which aims to reduce food waste and encourage the revival of home growing and preserving techniques.
Since moving into a former market gardener's house, Lisa has noticed many gardens in the area were rich with fruit trees, but most of it was left to drop on the floor and rot.
In an attempt to reduce this waste and to spark the local community's interest in this free and sustainable resource, JellyPickleJam have unveiled the Community Crop Scheme.
Lisa will provide a service to harvest the fruit, prioritising the needs of the elderly or disabled, and will turn each batch she produces into products, in exchange for a proportionate share.
She will also give the donating household the option to have their name on the label, receive some of the fruit or products or donate a percentage of the proceeds of their batch to a local nominated charity.
Lisa is hoping to host a series of classes for anyone who would like to learn the basic principles of preserve making, helping to teach her customers cheap and easy ways to make the most of their harvest.
"My aim is to revive skills and interest in being more self-sufficient and creative with food, bringing back the ethos of the wartime 'Dig for Victory' and 'Make do and mend' approaches, but with some pleasure and fun at the same time," she said.
"We are incredibly lucky to live in such fertile and abundant surroundings and if my customers start to use more of the local produce for themselves, then I will consider my job is done."
Visit www.jellypicklejam.co.uk or call Lisa on 07939346623 for more information.
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