Balloon showpiece scrapped in festivals shake-up

By Gary Smee Thursday 31 January 2013 Updated: 31/01 15:06

Latest News

Buy photos » The Night Glow event has been scrapped to save money. (s)

ONE OF Evesham's most popular events has been scrapped as part of a big shake-up of the town's festival programme.

The Night Glow, the showpiece of the Balloon Festival, will not take place this year as organisers say it is too expensive to run and too reliant on the weather.

A scaled-down festival will still take place on June 8 and 9 including morning balloon launches, but the money saved from not running the Night Glow will be spent on improving and expanding other festivals.

Last year the Balloon Festival cost £13,000 to stage and took up more than a third of the overall festival budget.

Shawn Riley, Evesham Market Town Partnership Manager, is one of the main organisers and said the changes would help to generate self-sustaining events and boost town centre businesses.

"The Balloon Festival is extremely weather sensitive, meaning that balloonists cannot guarantee to fly or perform the Night Glow until two days before the event," he said.

"Last year, all balloon launches were cancelled at short notice because of the weather.

"While this festival brings some income to hotels and food establishments, High Street businesses have indicated that Evesham’s other events generate a greater economic impact."

Possible changes to this year's programme include a new vintage festival and rock concert in Market Place that will form part of Evesham Festival of Music and a new folk music event during the Asparagus Festival called Evesham Asparafest. Evesham Market Town Partnership will look to develop these ideas in the coming weeks and months to see if they would work.

Mr Riley added: "We’ve tried to reach a compromise in providing good value for our communities and ensuring economic benefits for business.

"The new events we’re exploring are really exciting and could bring a lot of people to Evesham."

What do you think? Are you sad to see the Night Glow event cancelled or was it too unpredictable? E-mail the Observer at editor@eveshamobserver.co.uk.

Share This

Popular »

1 MP demands urgent action on station car park

2 New era for outdoor centre

3 Views aired over Abbey Bridge

4 Cracking music releases this Easter

5 Equality call wins PM's support

More news »

Council tax on hold as police begin recruiting again

WEST Mercia Police will begin recruiting officers again

Young firefighter honoured in ceremony

A YOUNG firefighter has been honoured for making

Appeal set up as floods wreck cricket ground

THE CHAIRMAN of Evesham Cricket Club has turned

Bishop finds hope amidst Gaza suffering

THE BISHOP OF Worcester has spoken of his

Regional news »


Leamington Observer
Alps assent all for good cause

A CYCLIST from Warwick is biking nearly 700 miles across ...

Stratford Observer
St Gregory's celebrates Easter with egg hunt

EASTER fun was had by all at St Gregory’s Catholic ...

Redditch Standard
Serious sexual assault at lake

A COUPLE who may have spoken to the victim of ...

Local Businesses More Businesses »