New reward system to boost High street

By Nigel Slater 22/03 Updated: 22/03 12:54

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Buy photos » Sean Cribbin, Steve Knight from Pershore Market Town Partnership, town councillor Val Wood and Three Little Pigs owner Fiona Abbott (front) are all set to launch a new loyalty scheme for Pershore. Picture by Neville Collins 1212043ncr Order this picture online at

TRADERS in Pershore are hoping a new reward scheme for shoppers will help boost the economy and keep the High Street alive.

The brand new Pride Loyalty Card will officially launch next month and can be used in any participating shop in the town.

Organised by the town's Chamber of Trade and part-funded by Pershore Market Town Partnership, this is the first time a loyalty card of this kind has been set up in Pershore.

Anyone can be a cardholder and will receive a stamp each time they spend with participating traders. Once a shopper has collected ten stamps they will then be entered into a monthly prize draw with the chance of winning £25 worth of vouchers to spend in the town's shops.

Fiona Abbott, owner of the Three Little Pigs store and chairman of Pershore Chamber of Trade, told the Observer the new scheme would bring a buzz to the town.

"It is a simple concept but one which we all believe will generate excitement amongst shoppers and traders in the town," she said. "The scheme will encourage trade and thus support the local economy.

"We felt it was important to develop a scheme that would best suit Pershore. We will be canvassing in the next few weeks and hope to get everyone on board.

"The idea of having a monthly prize draw will help keep the momentum going as the interest in some card schemes can dwindle once they are up and running. However the excitement of a monthly prize draw will avoid this.

"Shoppers can have no more than two stamps from any one business and this hopefully will encourage people to visit businesses within the town they may have otherwise not have.

"Those who perhaps go to three or four shops for their core products could go further afield and scoot over to the retail market or see what's happening at Church Street."

Steve Knight, manager of the Pershore Market Town Partnership, added: "The advantage of this is it is a low-tech version and to try and encourage as many to take part you don't need any technical knowledge, simply get the stamp and get the reward for it.

"The whole idea of supporting the local economy which is the Market Town Partnership's and Wychavon District Council's priority is to try and keep the High Street going and show it is still alive and well."

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