By Nigel Slater 15/03 Updated: 15/03 11:57
SUPERMARKET shoppers in Evesham were given the opportunity to sign up for dental care treatment as part of a county-wide campaign.
NHS dental staff arrived at the town's Morrisons store in Davies Road on Friday (March 9) and signed up more than 100 residents throughout the day.
The roadshow was organised as part of a new campaign by NHS Worcestershire to fill more than 3,000 dental places in Evesham.
Superhero character 'Mighty Molar Man' has been used to front the campaign which aims to increase awareness of the availability of NHS dentists.
Sally Everton, dental commissioning manager for NHS Worcestershire said the campaign has received a tremendous response in the Vale.
"We have had an excellent response to our campaign in Evesham and we are delighted that so many residents signed up to local NHS dental services on our first day in the Vale," she said.
"Some people still believe it is difficult to find a dentist or to get an appointment or even to get treated. Our campaign aims to address those concerns plus other popular myths such as people believing they don't qualify for NHS treatment, that is expensive or that they will be charged when in fact they are entitled to free treatment."
Morrisons store manager Niall Cox added: "The feedback that we had from our customers was really positive and many of them said what a good idea it was to bring the campaign to the store and give them the opportunity to sign up to and NHS dentist whilst doing their weekly shop."
For more information visit www.getmeadentist.com or follow @WorcsNHSDentist on Twitter.
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